I think we associate ‘No’ with negative as in negative feelings and negative consequences. I know I used to. As a child, being told ‘No” was usually accompanied by a look or a tone. As a result, I think I grew up thinking No was just ‘bad.’ As a further extension of this, I avoided saying it - ever. I would go so far as to end relationships in secrecy so I wouldn’t have to say No. I don’t know what I thought would happen - that the world would end?